OUR DIGIPAK IDEAS

In order to create a successful artist/album we needed to design an interesting/cool marketing campaign/ pack that contains a poster and web-ads and of course the album design. This creates something called a DIGIPAK's. As a group, we came up with a variety of ideas and moods to base the posters and album feel around, using photos taken from shoot day, and creating the band logo. Using visuals such as lasers and UV photos on our album and posters, it would therefore make sense to video, and give a clear feel for out band.

This first idea we came up with came from us wanting to incorporate the dancers into the picture. We thought we could use the legs of the dancers in our video, that way giving us a reason to have them as part of the advertising campaign. The different photos within the cd case will have all the stages of the legs in respect with the human body structure. Starting with UV paint on the skin then plain skin and then on to see the legs in x-ray as to see the bones within. This we thought being very different might draw attention more easily. But also, as this is male band, the sexual hint would be appealing for the target audience.
Our second idea is based more around the technology theme that contains our video. This mainly comes from the lyrics of the song that are about social networking. We thought we could play with this idea in terms of using the coloured layers that are seen in 3D video when the glasses aren't worn. we also have the idea of the minority report screen on the front cover and the heartbeat monitor on the inside cover.

Pictures/Screen Shots for After Effects

Here are the pictures and screen shots that we acquired in order to chop up and piece together to make the high tech green screen room. We needed fancy looking symbols and computer programs in order to give the best effect. As this part of the video is all about the lead singer creating the music video within the actual video we needed a lot of pre-made or are3 own made up editing programs (Final Cut, Virtual Dj, Aperture etc.). We got screen shots from our laptops (mainly Apple MacBooks as they look more futuristic) and the school computers, plus a couple of pictures of the internet such as google.

Here are the screen shots and pictures taken and used:

After Effects Process

The After Effects process is a long and tiering one. This is the longest part of the the editing process. It involves the construction of each individual chosen clip to be loaded into the Adobe After Effects program and the room to be constructed on top of the green areas of the clip. layers are produced and individual objects and/or effects are added in to create an overall stunning clip which looks like we shoot the clip in a room with objects flying around him and he was creating the video in real life. This process can be a risk because if it is not doen correctly it can look fake and therefore lose all of the effect it was ment to create and instead ruins the video. This process took us as a group approximately 1 1/2 - 2 weeks to complete from start to finish of our 4 weeks editing period. PENIS PENIS PENIS

Here Are some screen Shots of the process we went through to create our green screen room:

Youtube Audience Feedback

mutemiss - love this. great effects and nice mix of media resources

@miterxx- I should have said the ppl in the video are not real but there is a real band behind the music.

EllysaE -P.s I love this. Does it offend you yeah? rocks my socks off!!

@miterxx The band performing the song is real ...

EllysaE Great video really well made. Is that a real band? and how do you do all those effects.

schreuderha Love the after effects, work really well with the video!!! Good job!!!

Final Pop Video

Here is our video after all the shooting, editing and after effects are complete and the video has been exported.