OUR DIGIPAK IDEAS

In order to create a successful artist/album we needed to design an interesting/cool marketing campaign/ pack that contains a poster and web-ads and of course the album design. This creates something called a DIGIPAK's. As a group, we came up with a variety of ideas and moods to base the posters and album feel around, using photos taken from shoot day, and creating the band logo. Using visuals such as lasers and UV photos on our album and posters, it would therefore make sense to video, and give a clear feel for out band.

This first idea we came up with came from us wanting to incorporate the dancers into the picture. We thought we could use the legs of the dancers in our video, that way giving us a reason to have them as part of the advertising campaign. The different photos within the cd case will have all the stages of the legs in respect with the human body structure. Starting with UV paint on the skin then plain skin and then on to see the legs in x-ray as to see the bones within. This we thought being very different might draw attention more easily. But also, as this is male band, the sexual hint would be appealing for the target audience.
Our second idea is based more around the technology theme that contains our video. This mainly comes from the lyrics of the song that are about social networking. We thought we could play with this idea in terms of using the coloured layers that are seen in 3D video when the glasses aren't worn. we also have the idea of the minority report screen on the front cover and the heartbeat monitor on the inside cover.